Artificial Intelligence and the Marketing Industry

Artificial Intelligence and the Marketing Industry have become increasingly connected as AI continues to reshape creativity, communication, and business strategies. At the beginning of 2023, our CEO, Yiğit Kalafatoğlu, published an article titled “On the Ordinariness of Artificial Intelligence,” drawing on a paper he encountered during his doctoral studies to explain why our perspective on AI needs to evolve.

Following the publication, his views on Artificial Intelligence and the Marketing Industry were featured in three of Türkiye’s leading industry publications. He examined how AI’s transformative and disruptive potential is changing the creative industries, marketing practices, and brand communication.

His insights were published in Marketing Türkiye and Pazarlamasyon, while Digital Age featured his most comprehensive evaluation on the subject as a full-length article. Artificial Intelligence and the Marketing Industry will continue to evolve together as organizations adopt AI-driven strategies, embrace innovation, and redefine customer engagement in the years ahead.

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Pazarlamasyon: