Aksigorta: Premium Property Insurance Launch

Overview

Is it possible to secure TV coverage with a digital marketing budget? With VVP intelligence, yes.

For the launch of Aksigorta’s Premium Property Insurance product, we developed a targeted media buying strategy designed to reach high-value homeowners with precision.

Instead of relying on broad demographic assumptions, we used Smart TV audience data to build a more focused campaign structure based on location, demographic signals, age, gender and household profile indicators.

The campaign was planned around one clear objective: to introduce Aksigorta’s premium home insurance proposition to the most relevant audience, in the right environment, with a message designed for attention and action.

How We Made It Happen

We focused on Smart TV as the core media channel because of its advanced audience segmentation capabilities. Since users access Smart TV platforms through registered profiles, the available data allowed us to define the target audience more accurately than conventional TV planning.

Using this data, we structured the campaign around the core profile of Aksigorta’s Premium Property Insurance audience: users with relevant household, location and demographic characteristics. This enabled us to build a campaign that was not only visible, but also contextually relevant.

The creative execution was developed as a digital key visual and adapted into a lower-third advertising format. This allowed the campaign message to appear naturally within the viewing experience, creating visibility without disrupting the user’s content journey.

The Outcome

Through Smart TV data and precision media buying, Aksigorta’s Premium Property Insurance campaign reached a more clearly defined and relevant audience. The project demonstrated how data-led TV advertising can move beyond mass awareness and become a targeted media solution for premium financial and insurance products. By combining audience intelligence, demographic segmentation and non-intrusive ad placement, we helped the brand communicate its premium property insurance offer to the right viewers at the right moment.

Results

10M+ Unique Impressions

60K+ Clicks & Lead Generation

The campaign successfully transformed Smart TV advertising into a measurable performance-driven media channel, combining premium visibility with audience precision and engagement.