Panço: Reframing a Social Trend Through Children's Day
Seasonal communication has become increasingly competitive across digital platforms, particularly for brands seeking to remain culturally relevant while maintaining a strong emotional connection with their audience. In this environment, adapting existing social behaviours into meaningful brand narratives can often create stronger engagement than conventional campaign structures.
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Zwilling: Mother’s Day Influencer Campaign
For Zwilling’s Mother’s Day campaign, we developed and managed an influencer marketing strategy designed to strengthen brand visibility and connect with the right audience through authentic and meaningful content. Our objective was not only to increase awareness during a key seasonal period, but also to position Zwilling within lifestyle-driven conversations that naturally resonate with modern lifestyles and thoughtful gifting occasions.
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