{"id":6106,"date":"2025-09-26T23:12:56","date_gmt":"2025-09-26T23:12:56","guid":{"rendered":"https:\/\/vvpartners.co\/?p=6106"},"modified":"2025-11-10T14:02:53","modified_gmt":"2025-11-10T14:02:53","slug":"small-budget-big-impact-dipcips-relaunch","status":"publish","type":"post","link":"https:\/\/vvpartners.co\/nl\/small-budget-big-impact-dipcips-relaunch\/","title":{"rendered":"Klein budget, grote impact: Eker Dip&amp;Cips"},"content":{"rendered":"<p>The previous year, <a href=\"http:\/\/vvpartners.co\/nl\/works\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>we had planned and managed the launch of Dip&amp;Cip<\/em>s. <\/a>This year for its <strong>relaunch<\/strong>, we came together with Eker once again.<\/p>\n\n\n\n<p>At Value Venture &amp; Partners, we believe in turning bold ideas into measurable impact. Founded in 1977, <strong>Eker<\/strong> is one of Turkey\u2019s most trusted dairy brands, combining traditional expertise with innovative products. With its <strong>Dip&amp;Cips<\/strong> line\u2014the world\u2019s first yogurt-based dip sauce\u2014Eker once again proved its pioneering spirit, introducing a completely new category to the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Discover how we drove 60% tonnage growth and a 6.6x sales boost in just three weeks.<br><br><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Eker DipCips Final\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/oP5G6n004-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Campaign Objectives<\/h2>\n\n\n\n<p>This time, our mission went beyond awareness. We set out to <strong>reshape consumer habits and drive sales in a short timeframe<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teach consumers to find the product in <strong>yogurt aisles, not chips shelves<\/strong>.<\/li>\n\n\n\n<li><strong>Expand consumption<\/strong> <strong>habits<\/strong> by showing Dip&amp;Cips can be paired with many different foods, not just chips.<\/li>\n\n\n\n<li>Strengthen <strong>brand perception<\/strong> and ensure category adoption.<\/li>\n\n\n\n<li>Achieve <strong>sustainable sales growth<\/strong> and tonnage increase.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-1024x528.png\" alt=\"\" class=\"wp-image-6123\" srcset=\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-1024x528.png 1024w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-768x396.png 768w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-640x330.png 640w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-400x206.png 400w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-450x231.png 450w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/resim-1-367x189.png 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Target Audience<\/h2>\n\n\n\n<p>We focused on a young, dynamic, and digitally active audience aged <strong>18\u201334<\/strong>. Within this base we reached:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snack lovers<\/strong> who enjoy sauces with chips, pizza, nuggets, and more.<\/li>\n\n\n\n<li><strong>Health-conscious consumers<\/strong> attracted to the light, yogurt-based recipe.<\/li>\n\n\n\n<li><strong>Online shoppers<\/strong> who use Migros and Getir for innovative product discovery.<\/li>\n\n\n\n<li><strong>Gen Z and Millennials<\/strong> who are active on social media and open to new tastes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy and Execution<\/h2>\n\n\n\n<p>With an optimum budget, TikTok was chosen as the <strong>lead platform<\/strong> to engage our audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TopView &amp; In-Feed ads<\/strong> delivered maximum reach.<\/li>\n\n\n\n<li>Consumers were directed to <strong>Migros and Getir<\/strong> to trigger sales conversions.<\/li>\n\n\n\n<li><strong>Two-phase influencer marketing:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Phase 1: The <strong>#DibineKadarLezzet (#FullOnFlavor) challenge<\/strong> generated user-driven content and highlighted multiple consumption occasions<\/li>\n\n\n\n<li>Phase 2: Influencers reinforced <strong>in-store availability<\/strong>, further driving purchase intent.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The campaign extended beyond TikTok with <strong>YouTube Streams &amp; Spotify Podcast Sponsorships, and Smart TV Ads<\/strong>, ensuring cross-platform impact.<\/li>\n\n\n\n<li>In parallel, <strong>in-store visibility<\/strong> was strengthened to ensure a seamless offline\u2013online experience.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/In-Store-Banner-1024x656.png\" alt=\"\" class=\"wp-image-6135\" srcset=\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/In-Store-Banner-1024x656.png 1024w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/In-Store-Banner-768x492.png 768w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/In-Store-Banner-640x410.png 640w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/In-Store-Banner-400x256.png 400w, https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/In-Store-Banner-367x235.png 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Results<\/h2>\n\n\n\n<p>The campaign delivered record-breaking outcomes within just three weeks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>20.4M impressions<\/strong> and <strong>7M reach<\/strong> on TikTok.<\/li>\n\n\n\n<li><strong>193K clicks<\/strong>, CTR <strong>3.25%<\/strong>, CPC <strong>\u20ba5.08<\/strong>, CPM <strong>\u20ba84.68<\/strong><\/li>\n\n\n\n<li><strong>1.8M organic views<\/strong> from influencer content across 12 pieces.<\/li>\n\n\n\n<li>Online \u201cadd to cart\u201d rate exceeded targets by <strong>39%<\/strong>, reaching <strong>8,531<\/strong><\/li>\n\n\n\n<li><strong>Conversion rate grew 562%<\/strong>, reaching <strong>17%<\/strong>.<\/li>\n\n\n\n<li>Cross-platform success: <strong>95% view-through rate on SmartTV Platforms<\/strong>, <strong>176K YouTube views<\/strong>, <strong>118K Spotify listens<\/strong>.<\/li>\n\n\n\n<li><strong>Online sales increased 6.6x<\/strong> in just three weeks.<\/li>\n\n\n\n<li><strong>Total tonnage sales grew by 60%<\/strong> during the campaign period.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Outcome<\/h2>\n\n\n\n<p>With Dip&amp;Cips, we did more than launch a product\u2014we <strong>created an entirely new category<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By maximizing impact with an <strong>optimum budget<\/strong>, we successfully <strong>changed consumer habits<\/strong>.<\/li>\n\n\n\n<li>Built strong <strong>awareness<\/strong>, and drove significant <strong>sales momentum. <\/strong><\/li>\n\n\n\n<li><strong>In only three weeks, we grew online sales by more than six times and boosted tonnage sales by 60%<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Brand&#8217;s Perspective<\/h2>\n\n\n\n<p><em>\u201cWorking with Value Venture &amp; Partners has been a real relief for us. They didn\u2019t just act like an agency \u2014 they truly became an extension of our team. They lifted a huge weight off our shoulders, simplified the process, and made everything run smoothly. What stood out most was how they combined creativity with efficiency; every idea was not only inspiring but also turned into measurable results. Thanks to their support, we achieved strong growth in a very short time. More than a business partner, they gave us confidence and made the whole journey genuinely enjoyable.\u201d<\/em> <strong><a href=\"https:\/\/www.linkedin.com\/in\/selin-y%C4%B1lmaz-b52474145\" target=\"_blank\" rel=\"noreferrer noopener\"> Selin Y\u0131lmaz<\/a> <strong>\u2014 Marketing Manager, Eker<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Succeeded with Valued Partners<\/h2>\n\n\n\n<p>This case demonstrates that with the right blend of creativity, precision targeting, and omnichannel execution, it is possible to achieve extraordinary impact with limited resources.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Leadership: Value Venture &amp; Partners<\/li>\n\n\n\n<li>Lead Agency: Pandastic Studio<\/li>\n\n\n\n<li>Contributing Agencies: M\u00fcrekkep, GAIA, NUSS<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe we in slechts drie weken tijd een groei van 60% in tonnage en een omzetstijging van 6,6 keer hebben gerealiseerd door het leiden van de strategie, het beheren van de uitvoering en het samenwerken met meerdere bureaus.<\/p>","protected":false},"author":1,"featured_media":6107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-6106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"featured_image_src":{"landsacpe":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/DipCips-1140x445.jpg",1140,445,true],"list":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/DipCips-463x348.jpg",463,348,true],"medium":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/DipCips-300x169.jpg",300,169,true],"full":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/DipCips.jpg",1280,720,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Budget, Big Impact: Eker Dip&amp;Cips - Value Venture &amp; 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