{"id":5998,"date":"2025-09-23T15:53:19","date_gmt":"2025-09-23T15:53:19","guid":{"rendered":"https:\/\/vvpartners.co\/?p=5998"},"modified":"2025-09-23T15:53:20","modified_gmt":"2025-09-23T15:53:20","slug":"artificial-intelligence-and-the-marketing-industry","status":"publish","type":"post","link":"https:\/\/vvpartners.co\/tr\/artificial-intelligence-and-the-marketing-industry\/","title":{"rendered":"Yapay Zeka ve Pazarlama Sekt\u00f6r\u00fc"},"content":{"rendered":"


At the beginning of 2023, our CEO, Yi\u011fit Kalafato\u011flu published an article titled \u201cOn the Ordinariness of Artificial Intelligence\u201d <\/strong><\/em> where he drew upon a paper he encountered during his doctoral studies to highlight why and how we need to shift our perspective on AI.<\/p>\n\n\n\n

Later on his views on \u201cArtificial intelligence and marketing\u201d<\/em> <\/strong> were featured in three leading industry publications.
This time, He shared his perspectives on how the transformative and disruptive power of AI could impact the creative industries.<\/p>\n\n\n\n

Hid insights appeared in Marketing T\u00fcrkiye<\/strong> and Pazarlamasyon<\/strong> magazines,
while in Digitalage<\/strong> he published my most comprehensive evaluation to date as a full-length article.<\/p>\n\n\n\n

Marketing T\u00fcrkiye:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Pazarlamasyon:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Yi\u011fit Kalafato\u011flu’s articles from 2023, at a time when there were still very few conversations about AI.<\/p>","protected":false},"author":1,"featured_media":6003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-5998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"featured_image_src":{"landsacpe":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg-1140x445.webp",1140,445,true],"list":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg-463x348.webp",463,348,true],"medium":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg-300x169.webp",300,169,true],"full":["https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp",1200,675,false]},"yoast_head":"\nArtificial Intelligence and the Marketing Industry - Value Venture & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vvpartners.co\/tr\/artificial-intelligence-and-the-marketing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence and the Marketing Industry - Value Venture & Partners\" \/>\n<meta property=\"og:description\" content=\"Yi\u011fit Kalafato\u011flu's articles from 2023, at a time when there were still very few conversations about AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vvpartners.co\/tr\/artificial-intelligence-and-the-marketing-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Value Venture & Partners\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T15:53:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T15:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/vvpartners.co\/#\/schema\/person\/1c3db7a544d70d20f535ed6738ba8037\"},\"headline\":\"Artificial Intelligence and the Marketing Industry\",\"datePublished\":\"2025-09-23T15:53:19+00:00\",\"dateModified\":\"2025-09-23T15:53:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/vvpartners.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/\",\"url\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/\",\"name\":\"Artificial Intelligence and the Marketing Industry - Value Venture & Partners\",\"isPartOf\":{\"@id\":\"https:\/\/vvpartners.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp\",\"datePublished\":\"2025-09-23T15:53:19+00:00\",\"dateModified\":\"2025-09-23T15:53:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage\",\"url\":\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp\",\"contentUrl\":\"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vvpartners.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Artificial Intelligence and the Marketing Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vvpartners.co\/#website\",\"url\":\"https:\/\/vvpartners.co\/\",\"name\":\"Value Venture & Partners\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vvpartners.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vvpartners.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vvpartners.co\/#organization\",\"name\":\"Value Venture & Partners\",\"url\":\"https:\/\/vvpartners.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/vvpartners.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vvpartners.co\/wp-content\/uploads\/2024\/07\/meta-vvp.png\",\"contentUrl\":\"https:\/\/vvpartners.co\/wp-content\/uploads\/2024\/07\/meta-vvp.png\",\"width\":1024,\"height\":1024,\"caption\":\"Value Venture & Partners\"},\"image\":{\"@id\":\"https:\/\/vvpartners.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/vvpartners\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vvpartners.co\/#\/schema\/person\/1c3db7a544d70d20f535ed6738ba8037\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/vvpartners.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64d39e8c88598843e6ff3b4952177047a14d02986f41f33f9683ae04ce8ecc7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64d39e8c88598843e6ff3b4952177047a14d02986f41f33f9683ae04ce8ecc7c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/vvpartners.co\/demo\"],\"url\":\"https:\/\/vvpartners.co\/tr\/author\/yicit\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artificial Intelligence and the Marketing Industry - Value Venture & Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vvpartners.co\/tr\/artificial-intelligence-and-the-marketing-industry\/","og_locale":"tr_TR","og_type":"article","og_title":"Artificial Intelligence and the Marketing Industry - Value Venture & Partners","og_description":"Yi\u011fit Kalafato\u011flu's articles from 2023, at a time when there were still very few conversations about AI.","og_url":"https:\/\/vvpartners.co\/tr\/artificial-intelligence-and-the-marketing-industry\/","og_site_name":"Value Venture & Partners","article_published_time":"2025-09-23T15:53:19+00:00","article_modified_time":"2025-09-23T15:53:20+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"admin","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#article","isPartOf":{"@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/"},"author":{"name":"admin","@id":"https:\/\/vvpartners.co\/#\/schema\/person\/1c3db7a544d70d20f535ed6738ba8037"},"headline":"Artificial Intelligence and the Marketing Industry","datePublished":"2025-09-23T15:53:19+00:00","dateModified":"2025-09-23T15:53:20+00:00","mainEntityOfPage":{"@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/"},"wordCount":116,"commentCount":0,"publisher":{"@id":"https:\/\/vvpartners.co\/#organization"},"image":{"@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp","articleSection":["Articles"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/","url":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/","name":"Artificial Intelligence and the Marketing Industry - Value Venture & Partners","isPartOf":{"@id":"https:\/\/vvpartners.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage"},"image":{"@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp","datePublished":"2025-09-23T15:53:19+00:00","dateModified":"2025-09-23T15:53:20+00:00","breadcrumb":{"@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#primaryimage","url":"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp","contentUrl":"https:\/\/vvpartners.co\/wp-content\/uploads\/2025\/09\/Yigit-Kalafatoglu-Yapay-Zeka-Yazilari-jpg.webp","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/vvpartners.co\/artificial-intelligence-and-the-marketing-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vvpartners.co\/"},{"@type":"ListItem","position":2,"name":"Artificial Intelligence and the Marketing Industry"}]},{"@type":"WebSite","@id":"https:\/\/vvpartners.co\/#website","url":"https:\/\/vvpartners.co\/","name":"Value Venture & Partners","description":"","publisher":{"@id":"https:\/\/vvpartners.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vvpartners.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/vvpartners.co\/#organization","name":"Value Venture & Partners","url":"https:\/\/vvpartners.co\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/vvpartners.co\/#\/schema\/logo\/image\/","url":"https:\/\/vvpartners.co\/wp-content\/uploads\/2024\/07\/meta-vvp.png","contentUrl":"https:\/\/vvpartners.co\/wp-content\/uploads\/2024\/07\/meta-vvp.png","width":1024,"height":1024,"caption":"Value Venture & Partners"},"image":{"@id":"https:\/\/vvpartners.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/vvpartners"]},{"@type":"Person","@id":"https:\/\/vvpartners.co\/#\/schema\/person\/1c3db7a544d70d20f535ed6738ba8037","name":"admin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/vvpartners.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64d39e8c88598843e6ff3b4952177047a14d02986f41f33f9683ae04ce8ecc7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64d39e8c88598843e6ff3b4952177047a14d02986f41f33f9683ae04ce8ecc7c?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/vvpartners.co\/demo"],"url":"https:\/\/vvpartners.co\/tr\/author\/yicit\/"}]}},"_links":{"self":[{"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/posts\/5998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/comments?post=5998"}],"version-history":[{"count":1,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/posts\/5998\/revisions"}],"predecessor-version":[{"id":6004,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/posts\/5998\/revisions\/6004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/media\/6003"}],"wp:attachment":[{"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/media?parent=5998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/categories?post=5998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vvpartners.co\/tr\/wp-json\/wp\/v2\/tags?post=5998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}