Artificial Intelligence and the Marketing Industry
Yiğit Kalafatoğlu's articles from 2023, at a time when there were still very few conversations about AI.
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Artificial Intelligence in Everyday Life
At DigiHR Summit 2025, I had the opportunity to share my talk titled “Artificial Intelligence and Humans in Everyday Life” along with my work in this field with HR professionals. As a communications professional, I tried to convey—within my means—the emerging interactions in this space and their impact on both organizational culture and individual identity.
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Anxious World & New-Gen Marketing Leadership
The world is changing. The order we are accustomed to is slipping away beneath our feet. No one can predict with certainty how institutions, ideologies, states, borders, capital, and the global economy will take shape. The voraciously developing technology and its disruptive effects only accelerate this uncertainty. Algorithms are no longer confined to digital platforms; they now stand at the very heart of daily life and social order. The Internet of Things surrounds us. Artificial intelligence is becoming an ordinary part of our lives. Technology is recoding every dimension, from individual habits to international relations. This great paradigm shift obliges the business world to adapt to speed, flexibility, and uncertainty. At the very center of this transformation lies marketing.
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Hoe Pereja in één jaar een recordgroei realiseerde
Ontdek hoe we een recordbrekende digitale groei voor Pereja hebben gerealiseerd: +86% online omzet, +121% website-omzet en +42% ordergroei in één jaar tijd.
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