Lia Lea’s Journey: From Dependency to Strength

The Starting Point

Designed in Italy and inspired by patterns from design studios in the UK, each product is meticulously crafted in Turkey. Admired in 15 different countries, Lia Lea, continues to shine with its elegant and timeless styles, becoming the favorite for every special moment.

When we began working with Lia Lea, the brand’s online presence was limited and heavily dependent on marketplaces. These challenges were preventing the brand from maximizing its direct consumer relationships and building a strong, independent digital identity.

• A majority of sales came from third-party platforms.
• Profit margins and overall profitability were being negatively affected.
• Brand-building activities and experiential marketing were not strategically structured.
  

Achievements in Just One Year

In only 12 months, the transformation was both measurable and remarkable:

• 40%+ of sales shifted to direct unique users
• Marketplace dependency dropped from 60% to 20%
• Profit margins and EBITDA increased
• 100+ influencer collaborations activated
• Brand experiences enriched through events and sponsorships

Services Delivered

Behind these results was an integrated set of services and strategies:

• Strategic Marketing Consultancy
• Retail Calendar Management
• Brand Management
• Social Media Management
• Influencer Marketing
• E-Commerce Operation Management
• Performance Marketing

How We Made It Happen

Our success was built on a combination of strategic vision, operational excellence, and consistent execution:

• Shifted the sales focus from marketplaces to the brand’s own channels
• Strengthened profitability through margin-focused strategies
• Developed and executed a sustainable digital growth model
• Designed brand-building experiences with influencer collaborations, events, and sponsorships
• Aligned all communication with a consumer-centric approach

The Outcome

The brand now operates with a sustainable digital growth model, ensuring both long-term scalability and stronger consumer connection. This success story demonstrates how strategic integrity and flawless execution can transform a brand into a self-sustaining digital powerhouse.

• ROAS Grew 2,65x
• Margins and EBITDA improved significantly
• Became a stronger, independent digital brand