Casari: 360° Brand Consultancy & Growth
Casari Artisan Cheese brings a distinctive proposition to the food category: producing some of Europe’s most recognised artisan cheese varieties in Türkiye, using local milk and combining international cheese traditions with modern production expertise. With a diverse portfolio ranging from Brie and Camembert to Mimolette, Gouda, Raclette and Casarian, the brand operates within a category shaped by discovery, taste, craftsmanship, and experience.
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Bengodi Hotel: 360° Creative & Visual Production
In hospitality, the first experience often takes place long before arrival. A photograph, a film, or a carefully composed detail can shape how a destination is perceived before a guest steps through the door. For boutique hotels in particular, visual communication plays a critical role in translating atmosphere, character, and experience into a compelling reason to visit. Our creative and visual production work for Bengodi Boutique Hotel was built around this perspective: capturing not simply a property, but the distinctive world surrounding it.
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Tefal: Out-of-Home (OOH) Media Buying
For Mother’s Day, we developed and executed an Out-of-Home (OOH) media campaign for Tefal, designed to strengthen brand visibility across Istanbul’s urban transport network. By placing the campaign across digital screens in high-traffic metro locations, our objective was to connect Tefal with consumers during one of the most competitive and commercially significant gifting periods of the year.
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Aksigorta: Premium Property Insurance Launch
Is it possible to secure TV coverage with a digital marketing budget? With VVP intelligence, yes. For the launch of Aksigorta’s Premium Property Insurance product, we developed a targeted media buying strategy designed to reach high-value homeowners with precision.
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Retail Experiences: Lacoste’s Father’s Day Activation
In an increasingly competitive retail environment, driving footfall requires more than promotional messaging alone. Brands must create experiences that capture attention, encourage interaction, and strengthen emotional connections with consumers at key moments throughout the year.
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Panço: Reframing a Social Trend Through Children's Day
Seasonal communication has become increasingly competitive across digital platforms, particularly for brands seeking to remain culturally relevant while maintaining a strong emotional connection with their audience. In this environment, adapting existing social behaviours into meaningful brand narratives can often create stronger engagement than conventional campaign structures.
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Shaping the Future of Marketing and E-Commerce with BytePlus
Value Venture & Partners recently brought together leading retail and e-commerce professionals for an exclusive event exploring the technologies shaping the future of marketing, digital commerce and customer experience. Hosted by Yiğit Kalafatoğlu at Muutto, Galataport, the invite-only breakfast provided an opportunity for industry leaders to connect, exchange perspectives and experience BytePlus’s latest artificial intelligence technologies in an engaging and collaborative setting.
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Zwilling: Mother’s Day Influencer Campaign
For Zwilling’s Mother’s Day campaign, we developed and managed an influencer marketing strategy designed to strengthen brand visibility and connect with the right audience through authentic and meaningful content. Our objective was not only to increase awareness during a key seasonal period, but also to position Zwilling within lifestyle-driven conversations that naturally resonate with modern lifestyles and thoughtful gifting occasions.
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Tradist: Growth Consultancy
For Tradist, we delivered a comprehensive growth consultancy focused on building and strengthening the brand’s digital presence across multiple channels. Our collaboration covered performance marketing, social media management, and influencer marketing, while also supporting the brand with the necessary creative and technical infrastructure required for sustainable digital growth.
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The Future of E-Commerce and E-Export in Türkiye
We took part in WORLDEF Istanbul 2026, one of the leading global gatherings for the e-commerce and retail ecosystem, held in Istanbul from 11 to 13 June 2026. As part of the event, our Founder, Yiğit Kalafatoğlu, joined the panel discussion titled “What Does the Future of E-Commerce and E-Export Look Like in Türkiye?”
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Foldy House: Brand Creation & 360° Management
Foldy House is a new-generation foldable house brand developed to offer portable, practical and customisable living and working spaces. Unlike a conventional prefabricated or container structure, Foldy House sits in a more innovative space between modular architecture, mobile living and rapid-deployment building solutions.
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A Story of Multifaceted Success: Bize Group
By combining 360° marketing expertise with brand-specific execution, we supported Bize Group in building a more connected and scalable marketing approach.
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