How Pereja Achieved Record Growth in One Year

Founded as one of Turkey’s most established personal care and fragrance brands, Pereja has built its reputation on tradition, quality, and trust.
When Value Venture & Partners signed with the brand, we set out to translate this heritage into digital success.

Within just one year, by reshaping Pereja’s digital strategy, optimizing performance marketing, strengthening social media and influencer communications, and building a sustainable e-commerce model, we delivered record-breaking growth.

The Starting Point

When we began working with Pereja, the brand was facing significant challenges and these gaps were preventing the brand from realizing its full potential.

• The digital strategy was not fully integrated into sales
• Social media communications were inconsistent
• Measurement and reporting systems were inaccurate
• E-commerce growth remained limited
  

Achievements in Just One Year

In only 12 months, the transformation was both measurable and remarkable:

• +86% Revenue Growth Across Online Channels
• +121% Revenue Growth on the Brand’s Own Website
• +42% Increase in total Order Volume
• 2.21x Roas Grew

Services Delivered

Behind these results was an integrated set of services and strategies:

• Strategic Marketing Consultancy
• Retail Calendar Management
• E-Commerce Operation Management
• Media Planning & Buying
• Performance Marketing
• Social Media Management
• Influencer Marketing
  

How We Made It Happen

Our success was built on a combination of strategic vision, technical precision, and consistent execution:

• Adopted a sustainable growth mindset
• Developed measurement methods that balanced revenue, margin, and profitability
• Re-evaluated and implemented necessary technology investments
• Established control mechanisms for real-time interventions
• Shifted from product-based communication to occasion-based messaging
• Built a dedicated influencer community aligned with the brand’s vision
  

The Outcome

ROAS Grew 2.21x

• Pereja not only surpassed its competitors but also achieved record-breaking milestones in online commerce.
• More importantly, the brand now operates with a sustainable digital growth model, ensuring long-term impact and resilience.
• This success story reflects what we value most: driving measurable results while strengthening brand equity for the future.