Ada’s Farm Fridge: Brand Identity & Management

Ada’s Farm Fridge is a Dubai-based healthy meal prep and catering service that delivers directly to your doorstep, offering an alternative to industrially processed foods.

The standout features of the service include:

• Healthy Ingredients: Instead of cheap seed oils, the meals are prepared using extra virgin olive oil, coconut oil, and ghee (clarified butter).
• Farm-to-Table: Natural produce and proteins are freshly sourced from local farms.
• Flexible Packages: Options include calorie-controlled meal plans, family dinners, and corporate catering services.

For Ada’s Farm Fridge, we carried out a comprehensive brand positioning, brand identity and brand management process designed to build the Ada’s Farm Fridge from the ground up and create a consistent presence across every customer touchpoint. The project began with the strategic positioning and development of a brand values and contiued with the execution of brand identity.

We worked both for brand values, differentiation on the visual foundations of the brand, including the logo, brand Icon & mascot; colour palette, corporate identity elements, website, social media presence and printed materials.

Every design decision was shaped around the brand’s fresh, natural and trustworthy positioning, ensuring that Ada’s Farm Fridge could communicate with a clear and recognisable visual language.

Alongside the corporate identity work, we completely renewed the brand’s website. The aim was to create a digital presence that not only looked aligned with the new identity, but also reflected the brand’s product offering, tone of voice and overall positioning. The renewed website gave Ada’s Farm Fridge a clearer, more professional and more accessible platform through which to present its services and brand story.

Our role also extended to both online and offline brand applications. We designed social media templates, created visual guidelines for digital communication and developed printed materials that supported the brand’s presence beyond the website. This ensured that the same identity could be carried consistently across social media, print, corporate documents and customer-facing materials.

By connecting strategy, design and implementation, we helped Ada’s Farm Fridge establish a coherent brand ecosystem.

The result was a stronger, fresher and more structured brand presence, supported by a complete corporate identity, a renewed website and a consistent visual language across all key communication channels