Artificial Intelligence and the Marketing Industry

At the beginning of 2023, our CEO, Yiğit Kalafatoğlu published an article titled “On the Ordinariness of Artificial Intelligence” where he drew upon a paper he encountered during his doctoral studies to highlight why and how we need to shift our perspective on AI.

Later on his views on “Artificial intelligence and marketing” were featured in three leading industry publications.
This time, He shared his perspectives on how the transformative and disruptive power of AI could impact the creative industries.

Hid insights appeared in Marketing Türkiye and Pazarlamasyon magazines,
while in Digitalage he published my most comprehensive evaluation to date as a full-length article.

Marketing Türkiye:

Pazarlamasyon: