The Age of Algorithmic Reputation: How Will Brands Exist in AI-Generated Answers?
Today's consumers no longer simply want access to information; they are delegating a significant part of their decision-making process to algorithms. This suggests that we have moved beyond the concept of the Zero Moment of Truth, which has long been a cornerstone of marketing literature. As marketing and communications professionals, we have often interpreted this transformation through the lenses of sales, performance marketing, share of mind, and emerging media models. Yet a more critical issue is rising beneath the surface: reputation.
Read More
Artificial Intelligence in Türkiye: More Than a Technological Issue
Much of the debate surrounding artificial intelligence continues to revolve around a technology-centred perspective. Efficiency, automation, productivity, and speed dominate the conversation. Yet in a country such as Türkiye, where social transformation is both rapid and multi-layered, viewing artificial intelligence solely as a technological development offers only a partial understanding. What ultimately gives technology meaning is not its technical capability, but the role it assumes in everyday life and the needs it fulfils in the minds of individuals.
Read More
From Artificial Intelligence to Acting Intelligence
2026 appears set to become significant not because of technology’s own momentum, but because it marks a turning point in the relationship between humans and machines. Agentic AI is poised to reshape the decision-making architecture of organisations and society alike. Yet the direction of this transformation still depends on the framework established by human beings.
Read More
Standing on the Edge of a New Reality: The Search for Meaning in Branding
In the early 2000s, digitalization reshaped communication. The 2010s brought social platforms, followed by a pandemic-driven digital boom. TV, radio, and outdoor media were quickly labeled “traditional.” Today, the same transformation is happening to “digital” itself, pushing it into the very category it once displaced.
Read More
From Configuration to Autonomy: Obenan.AI
From Configuration to Autonomy: How Obenan Redefined Enterprise Software or a user. How a 96-Location Global Brand Onboarded in Just 5 Minutes See the Fairmont Hotels & Resorts Case.
Read More
Artificial Intelligence and the Marketing Industry
Yiğit Kalafatoğlu's articles from 2023, at a time when there were still very few conversations about AI.
Read More
Anxious World & New-Gen Marketing Leadership
The world is changing. The order we are accustomed to is slipping away beneath our feet. No one can predict with certainty how institutions, ideologies, states, borders, capital, and the global economy will take shape. The voraciously developing technology and its disruptive effects only accelerate this uncertainty. Algorithms are no longer confined to digital platforms; they now stand at the very heart of daily life and social order. The Internet of Things surrounds us. Artificial intelligence is becoming an ordinary part of our lives. Technology is recoding every dimension, from individual habits to international relations. This great paradigm shift obliges the business world to adapt to speed, flexibility, and uncertainty. At the very center of this transformation lies marketing.
Read MoreLet's collaborate to find the right solution.
Make An Appointment Today