Artificial Intelligence in Türkiye: More Than a Technological Issue
Much of the debate surrounding artificial intelligence continues to revolve around a technology-centred perspective. Efficiency, automation, productivity, and speed dominate the conversation. Yet in a country such as Türkiye, where social transformation is both rapid and multi-layered, viewing artificial intelligence solely as a technological development offers only a partial understanding. What ultimately gives technology meaning is not its technical capability, but the role it assumes in everyday life and the needs it fulfils in the minds of individuals.
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Lia Lea’s Journey: From Dependency to Strength
When we began working with Lia Lea, the brand’s online presence was limited and heavily dependent on marketplaces. These challenges were preventing the brand from maximizing its direct consumer relationships and building a strong, independent digital identity.
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Anxious World & New-Gen Marketing Leadership
The world is changing. The order we are accustomed to is slipping away beneath our feet. No one can predict with certainty how institutions, ideologies, states, borders, capital, and the global economy will take shape. The voraciously developing technology and its disruptive effects only accelerate this uncertainty. Algorithms are no longer confined to digital platforms; they now stand at the very heart of daily life and social order. The Internet of Things surrounds us. Artificial intelligence is becoming an ordinary part of our lives. Technology is recoding every dimension, from individual habits to international relations. This great paradigm shift obliges the business world to adapt to speed, flexibility, and uncertainty. At the very center of this transformation lies marketing.
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