From Configuration to Autonomy: Obenan.AI
From Configuration to Autonomy: How Obenan Redefined Enterprise Software or a user. How a 96-Location Global Brand Onboarded in Just 5 Minutes See the Fairmont Hotels & Resorts Case.
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Small Budget, Big Impact: Eker Dip&Cips
Discover how we achieved 60% tonnage growth and a 6.6x sales boost in just three weeks by leading strategy, managing execution, and collaborating with multiple agencies.
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OSL: A 6-Month Digital Transformation Story
Discover how Omega Skin Lab rebuilt its digital strategy, restored growth, and strengthened brand presence in luxury skincare within just 6 months.
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She She: Turning Setbacks into Success in Fashion
Discover how She She boosted website sales by 112%, doubled conversions, and built a sustainable digital growth model with influencer marketing.”
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Lia Lea’s Journey: From Dependency to Strength
When we began working with Lia Lea, the brand’s online presence was limited and heavily dependent on marketplaces. These challenges were preventing the brand from maximizing its direct consumer relationships and building a strong, independent digital identity.
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Artificial Intelligence and the Marketing Industry
Yiğit Kalafatoğlu's articles from 2023, at a time when there were still very few conversations about AI.
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Artificial Intelligence in Everyday Life
At DigiHR Summit 2025, I had the opportunity to share my talk titled “Artificial Intelligence and Humans in Everyday Life” along with my work in this field with HR professionals. As a communications professional, I tried to convey—within my means—the emerging interactions in this space and their impact on both organizational culture and individual identity.
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Anxious World & New-Gen Marketing Leadership
The world is changing. The order we are accustomed to is slipping away beneath our feet. No one can predict with certainty how institutions, ideologies, states, borders, capital, and the global economy will take shape. The voraciously developing technology and its disruptive effects only accelerate this uncertainty. Algorithms are no longer confined to digital platforms; they now stand at the very heart of daily life and social order. The Internet of Things surrounds us. Artificial intelligence is becoming an ordinary part of our lives. Technology is recoding every dimension, from individual habits to international relations. This great paradigm shift obliges the business world to adapt to speed, flexibility, and uncertainty. At the very center of this transformation lies marketing.
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How Pereja Achieved Record Growth in One Year
Discover how we achieved record-breaking digital growth for Pereja: +86% online revenue, +121% website revenue, and +42% order growth in one year.
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