mothers day

Tefal: Out-of-Home (OOH) Media Buying

For Mother’s Day, we developed and executed an Out-of-Home (OOH) media campaign for Tefal, designed to strengthen brand visibility across Istanbul’s urban transport network. By placing the campaign across digital screens in high-traffic metro locations, our objective was to connect Tefal with consumers during one of the most competitive and commercially significant gifting periods of the year.