Zwilling: Mother’s Day Influencer Campaign
For Zwilling’s Mother’s Day campaign, we developed and managed an influencer marketing strategy designed to strengthen brand visibility and connect with the right audience through authentic and meaningful content. Our objective was not only to increase awareness during a key seasonal period, but also to position Zwilling within lifestyle-driven conversations that naturally resonate with modern lifestyles and thoughtful gifting occasions.
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Tradist: Growth Consultancy
For Tradist, we delivered a comprehensive growth consultancy focused on building and strengthening the brand’s digital presence across multiple channels. Our collaboration covered performance marketing, social media management, and influencer marketing, while also supporting the brand with the necessary creative and technical infrastructure required for sustainable digital growth.
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The Future of E-Commerce and E-Export in Türkiye
We took part in WORLDEF Istanbul 2026, one of the leading global gatherings for the e-commerce and retail ecosystem, held in Istanbul from 11 to 13 June 2026. As part of the event, our Founder, Yiğit Kalafatoğlu, joined the panel discussion titled “What Does the Future of E-Commerce and E-Export Look Like in Türkiye?”
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Foldy House: Brand Creation & 360° Management
Foldy House is a new-generation foldable house brand developed to offer portable, practical and customisable living and working spaces. Unlike a conventional prefabricated or container structure, Foldy House sits in a more innovative space between modular architecture, mobile living and rapid-deployment building solutions.
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A Story of Multifaceted Success: Bize Group
By combining 360° marketing expertise with brand-specific execution, we supported Bize Group in building a more connected and scalable marketing approach.
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Bespoke Briefing: Future Ready Leadership in AI Era
we delivered a high-impact, strategic learning and discussion session on “Digital Footprint, Communication, and AI Literacy” for the C-level leadership
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Ada’s Farm Fridge: Brand Identity & Management
We carried out a comprehensive brand positioning, brand identity and brand management process from the ground up to create a consistent presence across every customer touchpoint.
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Casari Artisan Cheese: Authentic Reach Through Nano Creators on TikTok
In today’s social media landscape, audiences no longer engage solely with polished campaigns or highly curated productions. Instead, they respond to content that feels genuine, relatable, and naturally embedded into everyday experiences. For brands aiming to build meaningful digital visibility, authenticity has become one of the most valuable forms of communication. At Value Venture & Partners, this perspective shaped the strategy behind our TikTok Nano Creator project for Casari Artisan Cheese.
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Phyto: Awareness Through Influencer Marketing
Phyto has long been recognised for its science-led approach to hair care, combining botanical expertise with innovative formulations designed to address a wide range of hair and scalp concerns. In a category where trust plays a critical role in purchasing decisions, consumers increasingly rely on personal recommendations and authentic experiences when discovering new products. This shift has made influencer marketing one of the most effective channels for building credibility, encouraging product consideration, and strengthening brand awareness.
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Standing on the Edge of a New Reality: The Search for Meaning in Branding
In the early 2000s, digitalization reshaped communication. The 2010s brought social platforms, followed by a pandemic-driven digital boom. TV, radio, and outdoor media were quickly labeled “traditional.” Today, the same transformation is happening to “digital” itself, pushing it into the very category it once displaced.
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E-Export in the AI Era: Redefining Global Boundaries
Yiğit Kalafatoğlu, founder of VVP, took the stage as a speaker at the 18th Istanbul Apparel Conference, organized by the Turkish Clothing Manufacturers’ Association (TGSD) and held at Çırağan Palace.
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From Configuration to Autonomy: Obenan.AI
From Configuration to Autonomy: How Obenan Redefined Enterprise Software or a user. How a 96-Location Global Brand Onboarded in Just 5 Minutes See the Fairmont Hotels & Resorts Case.
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